B2B Platform

To put it simply, the participants engaged in Internet marketing activities on this platform are mainly enterprises, and the process of completing transactions is also business-to-enterprise, that is, enterprises establish stores (provide products) on the platform, and enterprises in need obtain information on the platform. The two parties establish contact and complete the transaction online or offline. Under this definition, B2B platforms have a wholesale nature, so they generally mainly serve traditional enterprises for raw material procurement, large-volume product procurement, etc.

B2B Platform Functions

Traditional enterprises mainly use B2B platforms as their battlefield to publish and sell product information.

In SEO, the B2B platform is a very important part of the company's SEO external links. The company publishes external links on the B2B platform to promote the company's marketing information, so that more people can see the company's products on the B2B platform.

Publishing external links on the B2B platform can also transfer the weight of the B2B platform to the corporate website through links and improve the keyword ranking of the corporate website.

The above is a rough overview of what B2B is and what services the B2B platform provides for enterprises. If you need to choose an existing mall system to build your own b2b platform, you can refer to our platform - China Manufacturers.